Moneybomb

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Moneybomb is a neologism coined in 2007 to describe a grassroots fundraising effort over a brief fixed time period, usually to support a candidate for election by dramatically increasing, concentrating, and publicizing fundraising activity during a specific hour or day. The term was first applied to a supporter-led fundraiser on behalf of presidential candidate Ron Paul.

The effort combines traditional and Internet-based fundraising appeals focusing especially on viral advertising through online vehicles such as YouTube, Facebook, and online forums. In the case of lesser-known candidates it is also intended to generate significant free mass media coverage the candidate would otherwise not receive. The term has also been used as a verb and apparently arose from analogy with the neologism ‘googlebomb,’ a method of search engine optimization.

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