Futurewise is a book on global trends written by the futurist Patrick Dixon in 1998, with new editions in 2001, 2003, and 2007. ‘Futurewise’ contains over 500 expectations about what future life will be like, and divides future trends into six dimensions, which spell the word FUTURE: Fast (combinations of events bring new opportunities for agile leaders—and risks); Urban (demographics and lifestyle issues including megacities); Tribal (the most powerful force in the world today is tribalism—basis of culture, belonging, teams, brands); Universal (globalization at cost of local identity, risking international tensions, and the impact of the digital age); Radical (the rise of single issue activism and the death of left-right politics); and Ethical (the passions people have and personal values, including spirituality– the glue holding our future together)

A key thesis of ‘Futurewise’ is that the future is about emotion, and that emotional reactions to events are usually more important than the events themselves. Therefore a deep understanding is needed of how people are likely to feel in the future. The book also focuses on managing uncertainty. Risk management is a major challenge for all large corporations, including responding to wild cards – low probability but potentially high impact events.


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