Doenjang Girl


Doenjang girl is a satirical Korean expression for girls and young women who are addicted to luxury and vanity. Doenjang is a fermented soybean paste used to make sour of bean soup.

Instead of visiting an expensive foreign restaurant they will eat a three dollar bowl of soup and then go to Starbucks to purchase a six dollar latte, because carrying a Starbucks cup is considered posh. Likewise, doejang girls carry around shopping bags from Chanel and other high end stores to look as if they were shopping there.


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