LIVESTRONG

Lance Armstrong

The Livestrong wristband (stylized as LIVESTRONG) is a yellow silicone gel bracelet launched in 2004 as a fund-raising item for the Lance Armstrong Foundation, founded by cyclist and cancer survivor Lance Armstrong. The bracelet itself was developed by Nike and their ad agency Wieden+Kennedy. The bracelet is part of the ‘Wear Yellow Live Strong’ educational program. The program is intended to raise money for cancer research, raise cancer awareness, and encourage people to live life to the fullest.

The bracelet sells individually, as well as in packs of 10, 100, and 1,200 as part of an effort to raise $25.1 million for the Lance Armstrong Foundation in cooperation with Nike who manufactures the bracelets in manufacturing plants both domestic and foreign and sells the bracelets through their Nike outlets worldwide. This target was achieved within 6 months, and there have now been 80 million Livestrong bracelets sold to date. Yellow was chosen for its importance in professional cycling, as it is the color of the yellow jersey worn by the leader of the Tour de France, which Armstrong won seven consecutive times.

One Comment to “LIVESTRONG”

  1. I love seeing people, especially children, sporting these around their wrists; nothing beats people striving for a better life:)

    http://jonwatersauthor.com/

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