Trash the dress, also known as ‘fearless bridal’ or ‘rock the frock,’ is a style of wedding photography that contrasts elegant clothing with an environment in which it is out of place. Usually brides decide to have pictures taken on a beach, but other locations include city streets, rooftops, garbage dumps, fields, and abandoned buildings.
Some sources claim that the trend was originally started in 2001 by Las Vegas wedding photographer John Michael Cooper. However, the idea of destroying a wedding dress has been used in Hollywood symbolically since at least 1998 when Meg Cummings of the show ‘Sunset Beach’ ran into the ocean in her wedding dress after her wedding was badly interrupted. It may be done as an additional shoot after the wedding, almost as a declaration that the wedding is done and the dress will not be used again. It is seen as an alternative to storing the dress away.