February 14, 2013
In science and philosophy, a just-so story, also called an ad hoc fallacy, is an unverifiable and unfalsifiable narrative explanation for a cultural practice, a biological trait, or behavior of humans or other animals. The pejorative nature of the expression is an implicit criticism that reminds the hearer of the essentially fictional and unprovable nature of such an explanation. Such tales are common in folklore and mythology (where they are known as ‘origin’ or ‘etiological’ myths).
Published in 1902, Rudyard Kipling’s ‘Just So Stories,’ is a collection of fictional and deliberately fanciful tales for children in which the stories pretend to explain animal characteristics, such as the origin of the spots on the leopard.
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February 14, 2013
‘The Rebel Sell: Why the culture can’t be jammed’ (published in the US as ‘Nation of Rebels: Why Counterculture Became Consumer Culture’) is a non-fiction book written by University of Toronto philosopher Joseph Heath and Canadian journalist Andrew Potter in 2004. Their central claim is that counter-cultural movements have failed, and that they all share a common fatal error in the way they understand society; thus counter-culture is not a threat to ‘the system.’
Following their claim that conformity isn’t something perpetuated by mainstream media, Potter and Heath identify other sources of conformity using work from Hobbes, Rousseau, and Freud. They describe conformity as often the byproduct of simple market preferences or, alternatively, as an attempt to resolve a collective action problem. For instance, they claim that school uniforms curb the fashion ‘arms race’ created between students when no restrictions are in place, and that they are not intended merely to stamp out individualism, as many counter-cultural figures have suggested.
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