Toy2R (‘Toy to Raymond’) is a designer toy company based in Hong Kong that was founded by Raymond Choy in 1995. Choy spent 10 years as an employee of an American footwear company. After much research and planning, he opened a toy store in 1995. Four years later, Choy observed a trend in collectible toys, now known as designer toys, specifically the ‘urban vinyl’ movement of toy design. He decided to put all his funds into the development of a vinyl figure, intended more as art than as a plaything.
He called this figure the ‘Toyer’; the design, which resembles a simplified human form with a head that resembles a cartoon skull, became his first trademark. The commercial response to this figure led to support from artists and designers all over the world, and enabled his next endeavor, the ‘Qee’ figure.
read more »
The Daily Omnivore 