Risk perception is the subjective judgment that people make about the characteristics and severity of a risk. The phrase is most commonly used in reference to natural hazards and threats to the environment or health, such as nuclear power. Several theories have been proposed to explain why different people make different estimates of the dangerousness of risks. Three major families of theory have been developed: psychology approaches (heuristics and cognitive), anthropology/sociology approaches (cultural theory) and interdisciplinary approaches (social amplification of risk framework).
The study of risk perception arose out of the observation that experts and lay people often disagreed about how risky various technologies and natural hazards were. The mid 1960s saw the rapid rise of nuclear technologies and the promise for clean and safe energy. However, fears of both longitudinal dangers to the environment as well as immediate disasters creating radioactive wastelands turned the public against this new technology. The governmental communities asked why public perception was against the use of nuclear energy when all of the scientific experts were declaring how safe it really was. The problem, from the perspectives of the experts, was a difference between scientific facts and an exaggerated public perception of the dangers.
read more »
The Daily Omnivore 