Archive for April 3rd, 2014

April 3, 2014



Normcore is an emerging cultural trend focusing on ‘coolness that opts into sameness.’┬áIt is in response to hipster subculture. Jeremy Lewis, the founder of fashion website ‘Garmento’ calls normcore ‘one facet of a growing anti-fashion sentiment.’

K-hole, a creative trend forecasting collective based in New York City is cited as coining the phrase. Normcore is an anti-trendy trend.