Forehead Advertising is a type of nontraditional advertising that involves using a person’s forehead as advertising space. John Carver and his London Creative Agency, CUNNING, is credited with inventing the concept in 2003 with ForeheADS. In a 2004 CUNNING campaign, forty young adults were paid $11 per hour to wear temporary tattoos on their foreheads for a 2004 campaign promoting the launch of the Scion tC for Toyota. A short lived startup in Rhode Island, Headvertise, offered up to $150 per week for wearing a temporary logo tattoo on one’s forehead. It was last reported that 64 students had featured ads on their foreheads for companies such as Roommates.com.
Forehead advertising made headlines in early 2005 when a 20-year-old man, Andrew Fischer, auctioned his forehead for advertising space on eBay. The winning company, SnoreStop, bid $37,375 to display their logo via temporary tattoo on his forehead for 30 days. Later that year forehead advertising moved beyond temporary tattoos. Kari Smith auctioned her forehead for advertising space on eBay for an asking price of $10,000. GoldenPalace.com, a Canadian Internet gambling company, paid $10,000 for Smith to permanently tattoo ‘GoldenPalace.com’ on her forehead. GoldenPalace.com has also advertised its logo via temporary and permanent tattoos on the backs of boxers, bellies of pregnant women, women’s legs, and the chest of a swimsuit model.
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The Daily Omnivore 