Archive for February 6th, 2016

February 6, 2016

Super Bowl Ads

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Super Bowl ads are commercials run during the National Football League (NFL) championship game, among the United States’ most watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million domestic viewers, surpassing the previous year’s game as the highest-rated television broadcast in US history. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video.

Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself with some viewers reporting that they are more interested in the commercials than the game. In 2015, Dish Network went as far as allowing the ‘commercial skipping’ features on its Hopper digital video recorder to function in reverse and allow users to view a recording of the Super Bowl that skips over the game itself and only shows the commercials.

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