Archive for March 1st, 2016

March 1, 2016

Bandwagon Effect

Lemmings by Kyle Fewell

snowball effect

The bandwagon effect is a phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends increases the more that they have already been adopted by others. As more people come to believe in something, others also ‘hop on the bandwagon’ regardless of the underlying evidence.

The tendency to follow the actions or beliefs of others can occur because individuals directly prefer to conform to social pressure, or because individuals derive information from others. The former has been used to explain Asch’s conformity experiments, a series of studies directed by Polish American social psychologist Solomon Asch studying if and how individuals yield to or defy a majority group and the effect of such influences on beliefs and opinions.

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