Archive for March 14th, 2016

March 14, 2016

Impulse Buy

buyers remorse

An impulse purchase is an unplanned decision to buy a product or service, made just before a completing an unrelated transaction. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.

Impulse buying disrupts the normal decision making models in consumers’ brains. The logical sequence of the consumers’ actions is replaced with an irrational moment of self gratification. Impulse items appeal to the emotional side of consumers. Items bought on impulse are not usually considered functional or necessary in their lives. Preventing impulse buying involves techniques such as setting budgets before shopping and taking time out before the purchase is made.

read more »