Archive for March 29th, 2016

March 29, 2016

Hard Sell

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In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.

The concepts that distinguish a hard sell from a ‘soft sell’ (subtle, casual, or friendly sales message) have to do with directness of an advertiser or seller, rational appeal, and the amount of information given to the buyer about a product. A hard sell is extremely direct in nature. An advertisement will contain a forceful, loud slogan in order to grab buyers’ attention, or a salesperson will be very persistent, cornering their buyer into purchasing the product they are selling.

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