Culture jamming is a tactic used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It purports to ‘expose the methods of domination’ of mass society to foster progressive change.
Culture jamming is a form of subvertising (subversive advertising. Many culture jams are intended to expose apparently questionable political assumptions behind commercial culture. Common tactics include re-figuring logos, fashion statements, and product images as a means to challenge the idea of ‘what’s cool’ along with assumptions about the personal freedoms of consumption.
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Culture Jamming
How to Rob
‘How to Rob‘ is a 1999 song by American hip hop recording artist 50 Cent. The song serves as his debut single and the lead single from his album ‘Power of the Dollar’ (officially unreleased but heavily bootlegged).
The album, which was originally set for a 2000 release, was supposed to be his debut with Columbia Records, but was cancelled after 50 Cent was dropped from the label when Columbia discovered that he had been shot. ‘How to Rob’ was produced by Tone & Poke of Trackmasters and features D-Dot, also known as The Madd Rapper. The song was also included on the soundtrack to the 1999 film ‘In Too Deep,’ staring LL Cool J and Omar Epps.
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Introducing Kafka
Introducing Kafka, also known as Kafka for Beginners, is a 1993 illustrated biography of Franz Kafka by David Zane Mairowitz and Robert Crumb. The book includes comic adaptations of some of Kafka’s most famous works including ‘The Metamorphosis,’ ‘A Hunger Artist,’ ‘In the Penal Colony,’ and ‘The Judgment,’ as well as brief sketches of his three novels ‘The Trial,’ ‘The Castle,’ and ‘Amerika.’
The book also details Kafka’s biography in a format that is part illustrated essay, part sequential comic panels. The book was released as part of the ‘Introducing…’ series by Totem Books which also features a volume each on Sigmund Freud and Wilhelm Reich. The popularity of Crumb’s renditions of Kafka’s works led to additional printings under the title ‘R. Crumb’s Kafka.’
Internet Killed Television
Internet Killed Television is a web series which documents the lives of Charles Trippy, his wife Alli and their dogs Zoey and Marley. The show consists of episodes averaging around one to twenty minutes that are filmed, edited, and then aired every day onto YouTube by mid-afternoon Eastern Standard Time. The series was originally planned to last for only one year; however, after the success of the first season, the couple have decided to continue.
The YouTube series has now reached its fourth year and every year, so far, they have reached out to their audience, the CTFxC(ers) to create a montage featuring the main events that had occurred that year.
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Heisenbug
Heisenbug is a whimsical computer programming jargon term for a software bug (glitch) that seems to disappear or alter its behavior when one attempts to study it.
The term is a pun on the name of Werner Heisenberg, the physicist who first asserted the observer effect of quantum mechanics, which states that the act of observing a system inevitably alters its state.
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Rapture of the Nerds
‘Rapture of the Nerds’ is a derisive term for the technological singularity (a theorized future period of superhuman intelligence). Some critics assert that no computer or machine will ever achieve human intelligence, while others hold that the definition of intelligence is irrelevant if the net result is the same.
Cognitive scientist Steven Pinker stated in 2008, ‘There is not the slightest reason to believe in a coming singularity. The fact that you can visualize a future in your imagination is not evidence that it is likely or even possible. Look at domed cities, jet-pack commuting, underwater cities, mile-high buildings, and nuclear-powered automobiles—all staples of futuristic fantasies when I was a child that have never arrived. Sheer processing power is not a pixie dust that magically solves all your problems.’
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The South Butt
The South Butt, LLC was a clothing and accessories company founded in 2007 by Jimmy Winkelmann, a then 16-year-old student at Chaminade College Preparatory School. The company dissolved in 2011.
Winkelmann claimed the company was a parody of the The North Face, an American outdoor product company.
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Merry Pranksters
The Merry Pranksters was a cohort that formed around American author Ken Kesey in 1964 and sometimes lived communally at his homes in California and Oregon. The group promoted the use of psychedelic drugs. Their motto was ‘Never Trust a Prankster.’
Kesey and the Merry Pranksters are noted for the sociological significance of a lengthy road trip they took in the summer of 1964, traveling across the United States in a psychedelic painted school bus enigmatically and variably labeled ‘Further.’ Their early escapades were chronicled by Tom Wolfe in ‘The Electric Kool-Aid Acid Test.’ Wolfe also documents a notorious 1966 trip on Further from Mexico through Houston, stopping to visit Kesey’s friend, novelist Larry McMurtry. Kesey was in flight from a drug charge at the time.
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How to Speak Hip
How to Speak Hip is a spoken-word comedy album by improv pioneer Del Close and John Brent, released by Mercury Records in 1959. The album is designed as a satire of language-learning records, where the secret language of the ‘hipster’ is treated as a foreign language.
Part of the joke, however, is that it actually does a good job of describing the Beat Generation/Beatnik sub-culture: Basic concepts such as ‘cool’ and ‘uncool’ are taught, as well as vocabulary building (‘dig,’ ‘dig it,’ ‘dig yourself, baby,’ ‘dig the chick,’ ‘dig the cat,’ ‘What a drag!’).
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Harold
Harold is a structure used in longform theatrical improvisation. Developed by Del Close and brought to fruition through Close’s collaboration with Charna Halpern, the Harold has become the signature form of Chicago’s iO and the Upright Citizens Brigade Theater in New York and Los Angeles. It is now performed by improvisational theater troupes and teams across the world.
The Committee, a San Francisco improv group, performed the first Harold in Concord, California in 1967. They were invited to a high school and decided to do their improvisations on the war in Vietnam. On the way home they were discussing the performance when one of them asked what they should call it. Allaudin (Bill) Mathieu called out ‘Harold.’ It was a joking reference to a line from ‘A Hard Days Night’ where a reporter asked George Harrison what he called his haircut; he answered ‘Arthur.’ Close later remarked that he wished he had chosen a better name.
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Del Close
Del Close (1934 – 1999) is one of the premier influences on modern improvisational theater. He was also an actor appearing in a number of films and television shows.
He was a co-author of the book ‘Truth in Comedy,’ which outlines techniques now common to longform improvisational theater and describes the overall structure (he named ‘Harold’) which remains a common frame for longer improvisational scenes. His favorite framework for comedic storytelling was the structures of Wagner’s ‘Ring Cycle.’
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