June 30, 2010
The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show, used in the United States. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and public relations industries. The Q score metric was developed by Marketing Evaluations, Inc., which uses an annual survey of mail panelists making up a representative sample of the United States to determine a ‘quotient’ (‘Q’) factor or score.
Perenial high scores are associated with Will Smith, Tom Hanks, Denzel Washington, Julia Roberts, and Johnny Depp, while low to negative scores are common for Don Imus, Paris Hilton, Snoop Dogg, Nicole Richie, and Howard Stern.
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June 29, 2010
In publishing and graphic design, lorem ipsum is the name given to commonly used placeholder text (filler text) to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. The lorem ipsum text, which is typically a nonsensical list of semi-Latin words, is an edited version of a Latin text by Cicero, with words/letters omitted and others inserted, but not proper Latin
Even though using ‘lorem ipsum’ often arouses curiosity because of its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design elements and page layout in order to direct the focus to the publication style and not the meaning of the text.
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June 29, 2010
An effect whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole. An example of the halo effect would be judging a good-looking person as more intelligent. The term is commonly used in human resources recruitment. It refers to the risk that an interviewer will notice a positive trait in an interviewee and, as a result, will overlook their negative traits.
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