July 7, 2011
Audemars [awe-de-marr] Piguet [pee-gay] (AP) is a manufacturer of prestige Swiss watches which compete with Patek Philippe and Vacheron Constantin. The roots of the company date back to 1874, when the 23-year-old Jules-Louis Audemars met Edward-Auguste Piguet, then only 21, at Vallée de Joux, in western Switzerland, which is considered to be the cradle of prestige watch-making. Thus Audemars started producing component parts for movements and Piguet got the job of a repasseur, whose job it was to make the final regulation of the timepiece.
In 1875 they founded a firm later known as Audemars, Piguet et Cie, and since 1882, members of the Audemars and Piguet families have always been on the board of directors. Between 1894 and 1899 the company produced about 1,200 timepieces, including some very complex watches. When Audemars and Piguet died, in 1918 and 1919 respectively, the company was already quite famous. As the success of the company’s business was rising its customers became Tiffany & Co, Cartier and Bulgari, who rebranded and sold Audemars Piguet watches under their own house names. Today these watches are only identifiable as Audemars Piguet products by their serial numbers.
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July 7, 2011
Club 33 is a private club located in the heart of the New Orleans Square section of Disneyland. Officially maintained as a secret feature of the theme park, the entrance of the club is located next to the Blue Bayou Restaurant at ’33 Royal Street’ with the entrance recognizable by an ornate address plate with the number 33 engraved on it. Club 33 members and their guests have exclusive access to the club’s restaurant, and the premises are not open to the public at large. It is the only location within Disneyland to offer alcoholic beverages.
Members get free access to both Disney parks whenever they are open, plus early park admission several days each week. In addition, members are provided with valet parking to the overall Disney resort and access to Lilly Belle, the presidential caboose car on the Disneyland Railroad.
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July 5, 2011
Granny Takes a Trip was a boutique opened in 1966 in Chelsea, London. The shop remained open until the mid-70s and has been called the ‘first psychedelic boutique in the ‘Swinging London’ in the 1960s.” It was also the name of a Purple Gang song of the 1960s named after the store and banned by the BBC.
The boutique was the brainchild of two young Londoners, Nigel Waymouth and Sheila Cohen, who were looking for an outlet for Cohen’s ever-increasing collection of antique clothes. By the spring of 1966 the shop had achieved worldwide renown. They paved the way for many of the designer boutiques that followed, such as Mr. Freedom, Alkasura, Let It Rock, and later the more ambitious enterprises of Malcolm McLaren and Vivienne Westwood and Paul Smith.
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July 5, 2011
Polara Golf is brand for a line of golf balls that correct hooks and slices, based on the physics of their design. The new design, released August 2010, utilizes state-of-the-art aerodynamics and a principle axis of inertia. The ball has shallow truncated dimples around its equator and has deep spherical and small spherical dimples on each of the ball’s poles. Officially sanctioned balls are designed to be as symmetrical as possible.
This symmetry is the result of a dispute that stemmed from the original Polara, that had six rows of normal dimples on its equator but very shallow dimples elsewhere. This asymmetrical design helped the ball self-adjust its spin-axis during the flight. The United States Golf Association refused to sanction it for tournament play and, in 1981, changed the rules to ban aerodynamic asymmetrical balls.
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July 5, 2011
Lulz Security, commonly abbreviated as LulzSec, was a computer hacker group that claimed responsibility for several high profile attacks, including the compromise of user accounts from Sony Pictures in 2011. The group has been described as a ‘cyber terrorism group’ by the Arizona Department of Public Safety after their systems were compromised and information leaked.
It has gained attention due to its high profile targets and the sarcastic messages it has posted in the aftermath of its attacks. LulzSec released a statement claiming to to disband on June 26, 2011. The ’50 days of lulz’ statement, which they claimed to be their final release, confirming that LulzSec consisted of six members, and that their website is to be taken down.
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July 4, 2011
The Noid was an advertising character for Domino’s Pizza in the 1980s. He was a villainous red-suited imp, with red rabbit ears who attempted to ruin Domino’s pizza but was constantly thwarted. Commercials that featured the character used the slogan ‘Avoid the Noid!’ As part of the advertising campaign, a computer game was released in 1989 called Avoid the Noid. The object of the game is to deliver a pizza within a half-hour time limit, in an apartment building swarming with Noids. In 1990, Capcom released a different video game, Yo! Noid, for the NES.
In early 1989, Kenneth Lamar Noid, a mentally ill customer who thought the ads were a personal attack on him, held two employees of an Atlanta Domino’s restaurant hostage for over five hours. After forcing them to make him a pizza and making demands for $100,000, getaway transportation, and a copy of ‘The Widow’s Son,’ a conspiracy theory novel by Robert Anton Wilson. Noid surrendered to the police. After the incident had ended, police Chief Reed Miller offered a memorable assessment to reporters: ‘He’s paranoid.’ Noid was charged with kidnapping, aggravated assault, extortion, and possession of a firearm during a crime. He was found not guilty by reason of insanity.
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July 4, 2011
‘Keeping up with the Joneses’ is an idiom in many parts of the English-speaking world referring to the comparison to one’s neighbor as a benchmark for social caste or the accumulation of material goods. To fail to ‘keep up with the Joneses’ is perceived as demonstrating socio-economic or cultural inferiority. The phrase was popularized when a comic strip of the same name was created by cartoonist Arthur R. ‘Pop’ Momand. The strip debuted in 1913, and ran in American newspapers for 26 years, and was eventually adapted into books, films, and musical comedies. The ‘Joneses’ of the title were neighbors of the strip’s main characters, and were unseen characters spoken of but never actually seen in person.
The philosophy of ‘keeping up with the Joneses’ has widespread effects on some societies. According to this philosophy, conspicuous consumption occurs when people care about their standard of living in relation to their peers. The term was re-coined or re-introduced into US narrative in 1976 when a small article was written about current parenting style. Social status once depended on one’s family name; however, the rise of consumerism in the United States gave rise to social mobility. With the increasing availability of goods, people became more inclined to define themselves by what they possessed and the subtle quest for higher status accelerated. The upward mobility over the past few decades in America is due in part to the large number of women joining the labor force.
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July 4, 2011
Subvertising is a portmanteau of subvert and advertising. It refers to the practice of making spoofs or parodies of corporate and political advertisements. Subvertisements may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner. A subvertisement can also be referred to as a meme hack and can be a part of social hacking or culture jamming.
According to AdBusters, a Canadian magazine and a proponent of counter-culture and subvertising, ‘A well produced ‘subvert’ mimics the look and feel of the targeted ad, promoting the classic ‘double-take’ as viewers suddenly realize they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within.’
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July 4, 2011
Indie electronic (also called indietronica) is a music genre that combines indie, electronica, rock and pop music. Typical instruments used in indietronica music are electronic keyboard, synthesizer, sampler and drum machine.
Indie electronic began in the early ’90s with bands like Stereolab and Disco Inferno, took off in the new millennium as the new digital technology developed, with acts including Broadcast from the UK, Justice from France, Lali Puna from Germany and The Postal Service, and Ratatat from the US, mixing a variety of indie sounds with electronic music, largely produced on small independent labels.
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July 3, 2011
Ted McCarty (1910 – 2001) was a pioneer of electric guitar design and production. This began when he was chosen as vice president of the of Gibson Guitar Corporation in 1949, then later as president from 1950 to 1966. This period became known as Gibson’s golden age of electric guitars. During his tenure, Les Paul’s electric guitar design, the first solid-body guitar produced by Gibson, came to fruition. The Gibson Les Paul later became the company’s flagship solid body.
Never satisfied, McCarty sought to create a hybrid design that would combine the sustain of a solid-body electric with the mellow warmth of a hollow-body. The ES-335 was created as a ‘semi-hollow,’ with both a central block running the length of the guitar and hollow wings. McCarty was also responsible for the development of the Tune-o-matic bridge system, the humbucking pickup, and the Explorer, Flying V, Moderne, SG and Firebird guitars. Like Leo Fender, McCarty never played the guitar. He instead talked with every guitarist he could in order to find out what guitar players were interested in.
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July 3, 2011
An Aerobie is a flying ring used in a manner similar to a flying disc (Frisbee) for recreational catches between two or more individuals. An Aerobie is lighter, and is more stable in flight than a Frisbee. It can be bent to tune it for straighter flight. Designed in 1984 by Stanford engineering lecturer Alan Adler, the Aerobie has a polycarbonate core with soft rubber bumpers molded onto the inner and outer rims. The outer rim has a spoiler designed to impart stability.
In the 1970s, Adler began attempting to improve the flying disc, considering its design characteristics. He tried streamlining the shape to reduce drag, but this resulted in a disc that was more unstable in flight. Eventually, he turned his attention to the ring shape. This led to the development of the predecessor of the Aerobie, which was called the ‘Skyro.’ About a million of this model were sold. In 1980, it was used to set a Guiness World Record throw of 261 meters. It lacked the spoiler rim of the Aerobie. It had low drag, but was only stable at a certain speed. The later introduction of the spoiler, which balanced the lift, made the ring stable ‘over a wide range of speeds.’
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July 3, 2011
‘Eminence Front‘ is a song written and sung by Pete Townshend of The Who. It appears as the sixth track on the group’s 1982 studio album, ‘It’s Hard.’ It is the only song from the album that the band has opted to play live after the initial post-release tours. Lead singer Roger Daltrey, vocally critical of the album, described ‘Eminence Front’ as the only song on it that he felt was worthy of being released.
In the song, Townshend sings about the delusions and drug use of the wealthy and hedonistic. The lyrics describe a party in which people hide from their problems behind a facade. Townshend has introduced the song in live performances with: ‘This song is about what happens when you take too much white powder; it’s called Eminence Front.’
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