Why I Want to Fuck Ronald Reagan is a short work by dystopian English author J.G. Ballard, first published in 1968 as a pamphlet by the Unicorn Bookshop in Brighton, England. It was later collected in ‘The Atrocity Exhibition’ (an experimental collection of Ballard’s ‘condensed novels’).
It is written in the style of a scientific paper and catalogs an apocryphal series of bizarre experiments intended to measure the psychosexual appeal of Ronald Reagan, who was then the Governor of California and candidate for the 1968 Republican presidential nomination.
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Why I Want to Fuck Ronald Reagan
Non-apology Apology
A non-apology apology is a statement in the form of an apology but that is not in fact an apology at all. It is common in both politics and public relations. It most commonly entails the speaker saying that he or she is sorry not for a behavior, statement or misdeed, but rather is sorry only because a person who has been aggrieved is requesting the apology, expressing a grievance, or is threatening some form of retribution or retaliation.
An example of a non-apology apology would be saying ‘I’m sorry that you felt insulted’ to someone who has been offended by a statement. This apology does not admit that there was anything wrong with the remarks made, and additionally, it may be taken as insinuating that the person taking offense was excessively thin-skinned or irrational in taking offense at the remarks in the first place.
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Neighbours
Neighbours is a 1952 anti-war film by Scottish-Canadian filmmaker Norman McLaren. Produced at the National Film Board of Canada in Montreal, the film uses the technique known as pixilation, an animation technique using live actors as stop-motion objects. McLaren created the soundtrack by scratching the edge of the film, leaving various blobs, lines, and triangles which the projector read as sound.
In the short, two men live peacefully in adjacent cardboard houses. When a flower blooms between their houses, they fight each other to the death over the ownership of the single small flower. According to McLaren: ‘I was inspired to make ‘Neighbours’ by a stay of almost a year in the People’s Republic of China. Although I only saw the beginnings of Mao’s revolution, my faith in human nature was reinvigorated by it. Then I came back to Quebec and the Korean War began. (…) I decided to make a really strong film about anti-militarism and against war.’
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Cute Cat Theory of Digital Activism
The cute cat theory of digital activism is a theory concerning Internet activism, Web censorship, and ‘cute cats’ (a term used for any low-value, but popular online activity) developed in 2008 by Ethan Zuckerman, director of the MIT Center for Civic Media. It posits that most people are not interested in activism; instead, they want to use the web for mundane activities, including surfing for pornography and lolcats (‘cute cats’).
The tools that they develop for that, however, are very useful to social movement activists, who often lack resources to develop dedicated tools themselves, but instead, use the tools developed by others (such as Facebook, Flickr, Blogger, Twitter, and similar platforms), even though such tools were not originally intended for activism.
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American Mustache Institute
The American Mustache Institute (AMI) is an advocacy organization and registered not-for-profit based in St. Louis, Missouri. When founded in 1965, AMI was the only organization in the world working towards facial hair advocacy. AMI’s full-time staff supports a more than 700 global chapters which advocate for greater acceptance of mustaches in the workplace and throughout modern culture.
Efforts by AMI have included a 2007 campaign against ‘widespread and unacceptable discrimination in the workplace and society,’ as chronicled by media including the ‘Daily Telegraph.’
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The Culture
The Culture is a fictional interstellar anarchist, socialist, and utopian society created by the Scottish writer Iain M. Banks which features in a number of science fiction novels and works of short fiction by him, collectively called the Culture series.
The Culture is characterized by being a post-scarcity society (meaning that its advanced technologies provide practically limitless material wealth and comforts for everyone for free, having all but abolished the concept of possessions), by having overcome almost all physical constraints on life (including disease and death) and by being an almost totally egalitarian, stable society without the use of any form of force or compulsion, except where necessary to protect others.
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Slavoj Žižek
Slavoj Žižek [slah-voy zhee-zhek] (b. 1949) is a Slovenian philosopher and cultural critic working. He has made contributions to political theory, film theory and theoretical psychoanalysis. Žižek is a senior researcher at the Institute of Sociology University of Ljubljana.
Žižek uses examples from popular culture to explain the theory of Jacques Lacan and uses Lacanian psychoanalysis, Hegelian philosophy, and Marxist economic criticism to interpret and speak extensively on immediately current social phenomena, including the current ongoing global financial crisis.
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Unknown Known
Unknown knowns are the things that we know, but are unaware of knowing. The coining of the term is attributed to Slovenian Philosopher Slavoj Žižek and it refers to the unconscious beliefs and prejudices that determine how we perceive reality and intervene in it. It is the Freudian unconscious, the ‘knowledge which doesn’t know itself,’ as French psychoanalyst Jacques Lacan said.
Žižek first used the term as a response to former US Defense Secretary Donald Rumsfeld’s statement at a press briefing given in, 2002: ‘There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – the ones we don’t know we don’t know.’
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Projection
Projection is a psychological defense mechanism where a person subconsciously denies his or her own attributes, thoughts, and emotions, which are then ascribed to the outside world, usually to other people. Thus, projection involves imagining or projecting the belief that others originate those feelings. Projection reduces anxiety by allowing the expression of the unwanted unconscious impulses or desires without letting the conscious mind recognize them.
An example of this behavior might be blaming another for self failure. The mind may avoid the discomfort of consciously admitting personal faults by keeping those feelings unconscious, and by redirecting libidinal satisfaction by attaching, or ‘projecting,’ those same faults onto another person or object. The theory was developed by Sigmund Freud.
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Simon Reynolds
Simon Reynolds (b. 1963) is an English music critic who is well known for his writings on electronic dance music and for coining the term ‘post-rock.’ Besides electronic dance music, Reynolds has written about a wide range of artists and musical genres, and has written books on post-punk and rock. He has contributed to ‘Melody Maker’ (where he first made his name), ‘Spin,’ ‘Rolling Stone,’ ‘Mojo,’ and others. He currently resides in the East Village in NY.
Reynolds’ first experience writing about music was with ‘Monitor,’ a fanzine he helped to found in 1984 while he was studying history at Oxford. The publication only lasted for six issues. When it was discontinued in 1986, Reynolds was already making his name writing for ‘Melody Maker,’ one of the three major British music magazines of the time (the other two being the ‘New Musical Express’ (NME) and ‘Sounds’).
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Quaalude
Methaqualone is a sedative-hypnotic drug that is similar in effect to barbiturates, a general central nervous system depressant. The sedative-hypnotic activity was first noted by Indian researchers in the 1950s and in 1962 methaqualone itself was patented in the US by Wallace and Tiernan. Its use peaked in the early 1970s as a hypnotic, for the treatment of insomnia, and as a sedative and muscle relaxant.
It has also been used illegally as a recreational drug, commonly known as Quaaludes [kwey-lood], Sopors, Ludes, or Mandrax (particularly in the 1970s in North America) depending on the manufacturer. At that time ‘luding out’ was a popular college pastime. This is the similar effect of an alcoholic blackout with no recollection of events. Since at least 2001, it has been widely used in South Africa, where it is commonly referred to as ‘smarties’ or ‘geluk-tablette’ (meaning ‘happy tablets’). Clandestinely produced methaqualone is still seized by government agencies and police forces around the world.
Killer App
In marketing terminology, a killer application (commonly shortened to killer app) is any computer program that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware, gaming console, software, or an operating system. One of the first examples of a killer application is generally agreed to be the ‘VisiCalc’ spreadsheet for the Apple II. The machine was purchased in the thousands by finance workers on the strength of this program.
The definition of ‘killer app’ came up during Bill Gates’s questioning in the ‘United States v. Microsoft’ antitrust suit. Gates had written an email in which he described ‘Internet Explorer’ as a killer app. In the questioning, he said that the term meant ‘a very popular application,’ and did not connote an application that would fuel sales of a larger product or one that would supplant its competition.















