Jejemon is a pop culture phenomenon in the Philippines. According to ‘Urban Dictionary,’ a Jejemon is a person ‘who has managed to subvert the English language to the point of incomprehensibility.’ ‘The Philippine Daily Inquirer’ describes Jejemons as a ‘new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion.’ Short-hand typing was first popularized by text messaging (limited to 160 characters per text). As a result, an ‘SMS language’ developed in which words were shortened in order to fit the 160-character limit.

The Jejemons are said to be the new jologs, a term used for Filipinos of the lower income class. The sociolect of the Jejemons, called Jejenese, is derived from English, Filipino and their code-switched variant, Taglish. It has its own, albeit unofficial, orthography, known as Jejebet, which uses the Filipino variant of the Roman alphabet, Arabic numerals and other special characters. Words are created by rearranging letters in a word, alternating capitalization, with an over-usage of the letters H, X or Z, and silent letters. It has similarities with Leetspeak, primarily the alphanumeric nature of its writing.

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