Normcore is an emerging cultural trend focusing on ‘coolness that opts into sameness.’ It is in response to hipster subculture. Jeremy Lewis, the founder of fashion website ‘Garmento’ calls normcore ‘one facet of a growing anti-fashion sentiment.’

K-hole, a creative trend forecasting collective based in New York City is cited as coining the phrase. Normcore is an anti-trendy trend.

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