Catvertising

st john

Catvertising is the use of cats in advertising. The tongue-in-cheek portmanteau was coined in the late 1990s, and enjoyed a spike in popularity beginning 2011 as a result of a parody of commercialization of cat viral videos by the advertising agency st. john in Toronto.

The video was part of a series of spoofs beginning with ‘Pink Ponies: A Case Study,’ then ‘Catvertising,’ and finally ‘Buyral’ (a blend of ‘buy’ and ‘viral’). A University of Arizona marketing team competes under the name ‘Catvertising.’

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s