Off-White (stylized as OFF-WHITE c/o VIRGIL ABLOH) is an Italian luxury fashion label founded by American designer Virgil Abloh. The label has collaborated with Nike, Levi, Jimmy Choo, IKEA and Évian. In 2019, José Neves, owner of Farfetch, an online luxury fashion retail platform, purchased New Guards Group, the parent organization of Off-White for US$675 million.
The company was first founded as ‘PYREX VISION’ by Virgil Abloh in the Italian city of Milan in 2012. The name was abandoned after coming under criticism for printing ‘PYREX 23’ on the classic Ralph Lauren rugby flannel silhouette, and reselling them for a premium $550 price tag. Abloh then rebranded the company as Off-White, which he describes as ‘the grey area between black and white as the color off-white’ to the fashion world.
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The Daily Omnivore 