Off-White

Virgil Abloh

Off-White (stylized as OFF-WHITE c/o VIRGIL ABLOH) is an Italian luxury fashion label founded by American designer Virgil Abloh. The label has collaborated with Nike, Levi, Jimmy Choo, IKEA and Évian. In 2019, José Neves, owner of Farfetch, an online luxury fashion retail platform, purchased New Guards Group, the parent organization of Off-White for US$675 million.

The company was first founded as ‘PYREX VISION’ by Virgil Abloh in the Italian city of Milan in 2012. The name was abandoned after coming under criticism for printing ‘PYREX 23’ on the classic Ralph Lauren rugby flannel silhouette, and reselling them for a premium $550 price tag. Abloh then rebranded the company as Off-White, which he describes as ‘the grey area between black and white as the color off-white’ to the fashion world.

In early 2017, the company collaborated with Nike and worked on a project named ‘The Ten,’ which is a sneaker collection featuring Air Jordans, Converse, Nike Air Max, Nike Air Force One, and Nike Blazers shoes. The collaborations shoe line was divided into two categories, the ‘Revealing’ and ‘Ghosting.’ The Off-White and Nike designers had an updated take on Nineties-style shoes, with various patterns and different types of material such as plastic and tulle.

In 2017, the company collaborated with Champion developing sixteen items of clothing, including tracksuits, hoodies, fleeces, and t-shirts. In 2017, the company also collaborated with A$AP Rocky with his label AWGE. In 2018, the company partnered with Jimmy Choo to create a Summer/Spring collection inspired by Lady Diana, former Princess of Wales.

In 2018, the company collaborated with Ikea on furniture targeted towards millennials. In Fall 2018 and Winter 2019, the company collaborated with Sunglass Hut on a unisex line of sunglasses called ‘For Your Eyes Only.’ In March 2019, the company collaborated with SSENSE on a range of workout clothes. In June 2018, the company released its collaboration with Rimowa, a transparent suitcase in limited edition. Following the success of the collaboration, a second collection including two RIMOWA x Off-White transparent suitcases (a white version and a black version) is launched in fall 2018.

Off-White CEO Virgil Abloh (b. 1980) is an American designer, entrepreneur, and DJ who has been the artistic director of Louis Vuitton’s men’s wear collection since March 2018. A trained architect, Abloh, who also worked in Chicago street fashion, entered the world of international fashion with an internship at Fendi in 2009 alongside rapper Kanye West. The two then began an artistic collaboration that would launch Abloh’s career into founding Off-White. The first American of African descent to be artistic director at a French luxury fashion house, he was named by ‘Time’ magazine as one of the 100 most influential people in the world in 2018.

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