Bill Gold (b. 1921) is an American graphic designer best known for thousands of movie poster designs. During his 60-year career he worked with some of Hollywood’s greatest filmmakers, including Clint Eastwood, Alfred Hitchcock, Stanley Kubrick, Elia Kazan, Ridley Scott, and many more. Among his most famous film posters are those for Casablanca, A Clockwork Orange, and The Sting. Gold designed (and often photographed) posters for 35 consecutive Clint Eastwood films, from Dirty Harry (1971) to Mystic River (2004).
All of Gold’s posters have had a distinctive style. Each poster gave a film its unique identity, often creating the only lasting impression of a film that many would get. Gold’s ever-changing style reflected a wide range of current tastes, trends, and approaches, yet never strayed from the tried-and-true basics of film promotion. Together, Bill Gold’s poster art represents many of the most important American films since the advent of color photography.
Bill Gold
Ludovico Technique
The Ludovico technique is a fictional drug-assisted aversion therapy from the novel and film ‘A Clockwork Orange.’ It involves the patient being forced to watch violent images for long periods of time, while under the effect of drugs that cause a near death experience. The idea is that if the patient is forced to watch the horribly graphic rapes, assaults and other acts of violence while suffering from the drug effects, the patient will assimilate the sensations and then become incapacitated or very ill either attempting to perform or even just witnessing said acts of violence.
The concept is an artistic semblance of the psychological phenomenon known as classical conditioning which is a form of associative learning that was first demonstrated by Ivan Pavlov. The typical procedure for inducing classical conditioning involves presentation of a neutral stimulus along with either the presentation of a positive stimulus or the removal of an aversive stimulus. The neutral stimulus could be any event that does not result in an overt behavioral response from the organism under investigation.
A Clockwork Orange
A Clockwork Orange is a 1971 darkly satirical science fiction film adaptation of Anthony Burgess’s 1962 novel of the same name. The film, which was made in England, concerns Alex (Malcolm McDowell), a charismatic delinquent whose pleasures are classical music (especially Beethoven), rape, and so-called ‘ultra-violence.’He leads a small gang of thugs, whom he calls his droogs (Russian, ‘buddy’).
The film tells the horrific crime spree of his gang, his capture, and attempted rehabilitation via a controversial psychological conditioning technique. Alex narrates most of the film in Nadsat, a fractured, contemporary adolescent slang comprising Slavic (especially Russian), English, and Cockney rhyming slang.
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Nadsat
Nadsat is an argot (secret language) used by the teenagers in Anthony Burgess’s novel ‘A Clockwork Orange. ‘In addition to being a novelist, Burgess was also a linguist and he used this background to depict his characters as speaking a form of Russian-influenced English. The name itself comes from the Russian suffix equivalent of -‘teen.’
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A Clockwork Orange
A Clockwork Orange is a 1962 dystopian novella by Anthony Burgess. The novel contains an experiment in language; Burgess creates teenage slang of the not-too-distant future called Nadsat. In a prefatory note to ‘A Clockwork Orange: A Play with Music,’ Burgess wrote that the title was a metaphor for ‘…an organic entity, full of juice and sweetness and agreeable odor, being turned into an automaton.’ and the ‘title would be appropriate for a story about the application of Pavlovian or mechanical laws to an organism which, like a fruit, was capable of color and sweetness.’
The title alludes to the protagonist’s positively conditioned responses to feelings of evil which prevent the exercise of his free will. To reverse this conditioning, he is subjected to a technique in which his emotional responses to violence are systematically paired with a negative stimulation in the form of nausea caused by an emetic medicine administered just before the presentation of films depicting violent, and ‘ultra-violent’ situations.
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Paul Rand
Paul Rand (1914 — 1996) was an American graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Westinghouse, and ABC. He was one of the originators of the Swiss Style of graphic design, which emphasizes cleanliness, readability and objectivity.
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Graphic Design
Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space, and image. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
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Saul Bass
Saul Bass (1920 – 1996) was an American graphic designer and filmmaker, best known for his design on animated motion picture title sequences. During his 40-year career he worked for some of Hollywood’s greatest filmmakers, including most notably Alfred Hitchcock, Otto Preminger, Stanley Kubrick, and Martin Scorsese. His most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s ‘The Man with the Golden Arm,’ the text racing up and down what eventually becomes a high-angle shot of the UN building in Alfred Hitchcock’s ‘North by Northwest,’ and the disjointed text that races together and apart in ‘Psycho’ (1960).
Saul Bass designed the sixth AT&T Bell System logo. He also designed AT&T’s ‘globe’ logo after the breakup of the Bell System. Bass also designed Continental Airlines’ 1968 ‘jetstream’ logo which became the most recognized airline industry logo of the 1970s, and several other major corporate logos.
Alex Ross
Alex Ross (b. 1970) is an American comic book artist. He is praised for his realistic, human depictions of classic comic book characters. Since the 1990s he has done work for Marvel Comics and DC Comics (e.g. Marvels and Kingdom Come, respectively), as well as being involved in creating independent works featuring superheroes (e.g. Astro City and Project Superpowers).
Because his painting style is time-consuming, he primarily serves as a plotter and/or cover artist. Ross’ rendering style, his attention to detail, and the perceived tendency of his characters to be depicted staring off into the distance has been satirized in Mad magazine.
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Chip Kidd
Chip Kidd (b. 1964) is an American author and graphic designer, known for his innovative book covers. He is currently associate art director at Knopf, an imprint of Random House. He first joined the Knopf design team in 1986, as a junior assistant. Kidd also supervises graphic novels at Pantheon.
His output includes cover concepts for books by Bret Easton Ellis, Haruki Murakami, Dean Koontz, Cormac McCarthy, Frank Miller, Alex Ross, David Sedaris, John Updike and others. His design for Michael Crichton’s Jurassic Park novel was carried over into marketing for the film adaptation. Oliver Sacks and other authors have contract clauses stating that Kidd design their books. Kidd is currently working with writer Lisa Birnbach on True Prep, a follow-up to her 1980 book The Official Preppy Handbook.
Kwaito
Kwaito is a music genre that emerged in Johannesburg, South Africa, during the late 1990s. It is house music combined with local African sounds. Typically at a slower tempo, Kwaito often contains catchy melodic and percussive loop samples, deep bass lines, and vocals. Although bearing similarities to hip hop music, a distinctive feature of Kwaito is the manner in which the lyrics are often shouted, ‘blabbered,’ and chanted. American music producer, Diplo described Kwaito as ‘slowed-down garage music,’ popular among the black youth of South Africa.
The word kwaito riginates from the Afrikaans word kwaai, which traditionally means strict or angry, although in its more common and contemporary use, the word is a translation of the loose English term ‘cool.’ Despite the fact that the Afrikaans language is associated with the apartheid regime and racial oppression, Afrikaans words are often drawn into the indigenous vocabulary, typically reshaped and used in a related or new context.
Oz
Oz was first published as a satirical humor magazine between 1963 and 1969 in Sydney, Australia and, in its second and better known incarnation, became a ‘psychedelic hippy’ magazine from 1967 to 1973 in London.
Strongly identified as part of the underground press, it was the subject of two celebrated obscenity trials, one in Australia in 1964 and the other in the UK in 1971. On both occasions the magazine’s editors were acquitted on appeal after initially being found guilty and sentenced to harsh jail terms. The central editor throughout the magazine’s life was Richard Neville.



















