Archive for ‘Money’

July 22, 2010

Roundup Ready Corn 2

Roundup is the brand name of a herbicide produced by Monsanto that contains the active ingredient glyphosate. Glyphosate is the most used herbicide in the USA, and Roundup has been the number one selling herbicide worldwide since at least 1980. Several weed species, known as superweeds, have developed Roundup resistance largely because of repeated exposure.

Monsanto also produces seeds which grow into plants genetically engineered to be tolerant to glyphosate, which are known as Roundup Ready crops. The genes contained in these seeds are patented. Soy was the first Roundup Ready crop, and was produced at Monsanto’s Agracetus Campus located in Middleton, Wisconsin in 1996. As of 2005, 87% of U.S. soybean fields were planted with glyphosate resistant varieties. The Roundup Ready line of seeds has grown to include corn, canola, cotton, and other crops. The latest iteration is Roundup Ready Corn 2.

July 20, 2010

Renminbi

yuan

mao

The Renminbi [ren-min-bee] is the official currency of China whose principal unit is the Yuan. The currency is legal tender in mainland China, but not in Hong Kong and Macau. Renminbi translates as people’s currency. A yuán is also known colloquially as a kuài. One yuán is divided into 10 jiao. One jiao is divided into 10 fēn.

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July 20, 2010

Nalgene

Nalgene is the main product line of Nalge Nunc International, a distributor and manufacturer of plastic laboratory containers that has diversified into the field of containers for outdoor sports. In recent years, studies have suggested that polycarbonate plastics such as the ones Nalgene used may leach endocrine disruptors like Bisphenol A (BPA). Nalgene denies that the quantity leached from their products posed a significant threat to health, but as of April 2008 they began phasing out production of any BPA containing products. All current Nalgene water bottles are made from copolyester.

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July 20, 2010

SIGG

SIGG is a Swiss manufacturing company that sells aluminum and stainless steel water bottles. The disadvantage of thin aluminum is that it does not offer much insulation, which means that condensation can build on the outside of the bottle when cold drinks are transported, and hot drinks will result in a bottle which can not be comfortably touched. SIGG sells insulating sleeves that protect the bottle from dents, help insulate the beverages inside them and eliminate the condensation issue. The interior of the bottles is coated with a food-compatible stove enamel. The bottle is part of the permanent design collection of the NY Museum of Modern Art.

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July 14, 2010

Long Tail

long tail

amazon

A long tail refers to the statistical property where a larger share of the population rests within the tail of a probability distribution than observed under a normal distribution. This has gained popularity in recent times as a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities – usually in addition to selling fewer popular items in large quantities. The concept was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com and Netflix as examples of businesses applying this strategy.

However, a 2008 study by Anita Elberse, professor of business administration at Harvard Business School, calls the Long Tail theory into question, citing sales data which shows that the Web magnifies the importance of blockbuster hits.  Also in 2008, a sales analysis of an unnamed UK digital music service by economist Will Page and high-tech entrepreneur Andrew Bud found that sales exhibited a normal distribution; they reported that 80 percent of the music tracks available sold no copies at all over a one-year period.

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July 11, 2010

Mark Twain Effect

In some stock markets, the Mark Twain effect is the phenomenon of stock returns in October being lower than in other months. The name comes from the following quotation in Mark Twain’s Pudd’nhead Wilson: ‘October. This is one of the peculiarly dangerous months to speculate in stocks. The others are July, January, September, April, November, May, March, June, December, August, and February.’

The 1929, 1987 and 2008 stock market crashes roughly occurred in October.

July 11, 2010

PF Flyers

pf flyer

PF Flyers are a brand of athletic shoes first produced by BF Goodrich in 1937.

New Balance bought the rights to the brand in 2001 (which had been dormant) and resurrected it in 2003. They are very similar to Chuck Taylor All-Stars, which were first manufactured by Converse in 1917.

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June 30, 2010

Q Score

The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show, used in the United States. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and public relations industries. The Q score metric was developed by Marketing Evaluations, Inc., which uses an annual survey of mail panelists making up a representative sample of the United States to determine a ‘quotient’ (‘Q’) factor or score.

Perenial high scores are associated with Will Smith, Tom Hanks, Denzel Washington, Julia Roberts, and Johnny Depp, while low to negative scores are common for Don Imus, Paris Hilton, Snoop Dogg, Nicole Richie, and Howard Stern.

June 29, 2010

Lorem Ipsum

In publishing and graphic design, lorem ipsum is the name given to commonly used placeholder text (filler text) to demonstrate the graphic elements of a document or visual presentation, such as font, typography, and layout. The lorem ipsum text, which is typically a nonsensical list of semi-Latin words, is an edited version of a Latin text by Cicero, with words/letters omitted and others inserted, but not proper Latin

Even though using ‘lorem ipsum’ often arouses curiosity because of its resemblance to classical Latin, it is not intended to have meaning. Where text is visible in a document, people tend to focus on the textual content rather than upon overall presentation, so publishers use lorem ipsum when displaying a typeface or design elements and page layout in order to direct the focus to the publication style and not the meaning of the text.

June 29, 2010

Halo Effect

apple halo

An effect whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole. An example of the halo effect would be judging a good-looking person as more intelligent. The term is commonly used in human resources recruitment. It refers to the risk that an interviewer will notice a positive trait in an interviewee and, as a result, will overlook their negative traits.