December 14, 2011
Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. Swatch Group is the world’s largest watch company, and the Group has accelerated its acquisition of Swiss luxury brands in recent years, and currently owns: Breguet, Blancpain, Glashütte Original, Omega, Tiffany & Co., Rado, Longines, Tissot, and Hamilton. In 1984,
Swatch was conceived and it was introduced to the market in Switzerland the following year. This concept was realize with a small team of enthusiastic watch engineers led by Elmar Mock and Jacques Müller, who had had the idea to use the case back as a movement main plate (platine), as it had been done to design the thinnest watch in the world, the Delirium which made it to market in 1979. It was also designed for easy assembling.
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December 14, 2011
Stratolaunch Systems is a space transportation venture specializing in air launch to orbit, with its corporate headquarters located in Huntsville, Alabama. It was founded in 2011 by Microsoft co-founder Paul G. Allen and Scaled Composites founder Burt Rutan, who had previously collaborated on the creation of SpaceShipOne (which won the Ansari X-Prize by reaching 100 kilometers in altitude). The newly envisioned launch system will use similar components to that of Virgin Galactic though it will be made for orbital launch instead of suborbital.
The startup will build a mobile launch system with three primary components; a carrier aircraft to be build by Scaled Composites, A multi-stage launch vehicle built by Space Exploration Technologies, and a mating and integration system to be built by Dynetics. Allen and Rutan stated that the carrier craft would have a wingspan of 385 feet (117 m), making it the largest aircraft ever to fly, and will weigh in at over 1,200,000 pounds (540,000 kg). The aircraft will be powered by six turbine engines, sourced from a Boeing 747. It will use a 12,000 feet (3,700 m) long runway and is expected to test fly in 2016.
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December 14, 2011
Sabermetrics is the specialized analysis of baseball through objective, empirical evidence, specifically baseball statistics that measure in-game activity. The term is derived from the acronym SABR, which stands for the ‘Society for American Baseball Research.’ It was coined by Bill James, who is one of its pioneers and is often considered its most prominent advocate and public face.
‘The Sabermetric Manifesto’ by David Grabiner (1994) begins: ‘Bill James defined sabermetrics as ‘the search for objective knowledge about baseball.’ Thus, sabermetrics attempts to answer objective questions about baseball, such as ‘which player on the Red Sox contributed the most to the team’s offense?’ or ‘How many home runs will Ken Griffey hit next year?’
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December 14, 2011
Atari Democrat, a phrase first popularized during the early 1980s, references both the video game brand Atari and Democratic legislators who suggested that the support and development of high tech and related businesses would stimulate the economy and create jobs. A 1984 article for ‘The Philadelphia Inquirer,’ defined the term as ‘a young liberal trying to push the party toward more involvement with high-tech solutions.’ Other commentators discussed a generation gap which developed during the 1980s between older liberals who maintained an interest in traditional visions of social liberalism and Atari Democrats who attempted to find a middle ground:
‘When the Atari Democrats first emerged in the early Reagan years, their commitments to free markets and investment won them much criticism from older liberals, who considered their neo-liberalism as warmed-over Reaganism. Mr. Leahy, who combines his environmentalism with an old-fashioned commitment to social programs, argues that the cutbacks of the Reagan years suggested that it had been a mistake for members of his Congressional class to take the old programs for granted. But some of the Atari Democrats argue that their commitment to innovative uses of markets and to the environment are complementary. Mr. Wirth, for example, has sought to bring his two passions together by arguing that market forces can be harnessed to protect the environment and work better than ‘command-and-control regulations.’
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December 13, 2011
Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A. U.P. is an Australian subvertising artistic movement that detourns or modifies with graffiti billboard advertising that promotes something they deem unhealthy. The movement started in inner-city Sydney in 1979 and has been active ever since, although the late 70’s and early-mid 1980s is considered their most prolific period. The movement’s founder was Bill Snow, who continues to be active in anti-smoking and littering campaigns.
The movement aimed mainly at Cigarette and Alcohol advertising, often blanking out letters and adding others to promote their view that the product is unhealthy. Cola and soft drink ads were also targeted.
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December 13, 2011
The Billboard Liberation Front practices culture jamming (a tactic used by anti-consumerist social movements to disrupt or subvert mainstream cultural institutions, including corporate advertising) by altering billboards by changing key words to radically alter the message, often to an anti-corporate message.
It started in San Francisco in 1977 as an outgrowth of the Cacophony Society, a secret society responsible for a number of anarchic pranks.
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December 13, 2011
‘Carts of Darkness‘ is a 2008 National Film Board of Canada documentary film by Murray Siple about a group of homeless men in North Vancouver, who use shopping carts to collect bottles and cans to return for money and also race down the city’s steep slope for thrills. The subjects in the film control the carts using only their weight and one foot, during descents that cross intersections, with top speeds claimed to be as high as 70 km/h.
Siple, a former director of extreme sports videos and avid skateboarder and snowboarder, became a quadriplegic after a car accident in 1996. His first film after his accident, ‘Carts of Darkness’ allowed the filmmaker to regain the excitement he had experienced with extreme sports as well as relate to a fellow group of outsiders.
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December 12, 2011
The Copyright Term Extension Act (CTEA) of 1998 extended copyright terms in the United States by 20 years. Since the Copyright Act of 1976, copyright would last for the life of the author plus 50 years, or 75 years for a work of corporate authorship. The Act extended these terms to life of the author plus 70 years and for works of corporate authorship to 120 years after creation or 95 years after publication, whichever endpoint is earlier. Copyright protection for works published prior to 1978, was increased by 20 years to a total of 95 years from their publication date.
This law, also known as the Sonny Bono Act, or as the Mickey Mouse Protection Act, effectively ‘froze’ the advancement date of the public domain in the United States for works covered by the older fixed term copyright rules. Under this Act, additional works made in 1923 or afterwards that were still protected by copyright in 1998 will not enter the public domain until 2019 or afterward (depending on the date of the product) unless the owner of the copyright releases them into the public domain prior to that or if the copyright gets extended again. Unlike copyright extension legislation in the European Union, the Sonny Bono Act did not revive copyrights that had already expired.
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December 12, 2011
The Stop Online Piracy Act (SOPA), also known as H.R.3261 was a proposed American law to stop copyright infringement on the Internet. The Internet community had major discussion over it, but the bill was not passed. The supporters claimed that current copyright laws are not effective in shutting down piracy websites. The opponents argued the law amounted to a broad censorship tool over the internet.
In protest, several major sites went dark on January 18, 2012. News aggregator site Reddit blocked access first and then others joined the movement. Wikipedia masked most of its pages with a banner to spotlight the value of open access to information on the Internet. Google put up a black censor board in front of its logo.
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December 12, 2011
The term First World Problems refers to issues perceived as difficult to those residing in the more developed nations in the global arena (i.e., the First World), but which are banal when compared to the difficulties encountered by those in the less developed Third World. First World Problems is often used in a derisive manner towards those who complain about the problems they experience in the ‘First World’ on a regular basis. However, it is also routinely used by scholars and economists in studying the relationship between the Third World and the First World.
The exact provenance of the term is uncertain, although some believe that it originated with comedic author David Rakoff, whose 2005 book ‘Don’t Get Too Comfortable’ is subtitled ‘The Indignities of Coach Class, the Torments of Low Thread Count, the Never-Ending Quest for Artisanal Olive Oil, and Other First World Problems.’ Many computer games, notably, provide a fascinating degree of First World escapism via a simulation of Third World Problems. For example, the infamous 1980s ASCII-based dungeon crawler ‘Rogue’ provided those First World denizens who had overcome the First World Problem of not owning a computer to experience such Third World Problems as starvation, existential ennui, and life-or-death hand-to-hand combat.
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December 8, 2011
Dwolla is a United States-only e-commerce company that provides an online payment system and mobile payments network by the same name. The company was founded in 2008 with services based only in Iowa. After raising $1.31 million in funding, Dwolla launched nationally in 2009 with founders Ben Milne (CEO) and Shane Neuerburg (CTO), in Des Moines, Iowa, United States, with a few small banks and retailers. Transactions using Dwolla surpassed $1 million a week and its Iowa user-base was overtaken in 2011, with 20,000 users. The company began with two employees and has approximately 15 employees as of June 2011.
The main pull for Dwolla is its low transaction fees. From its onset, Dwolla charged 25 cents per transaction, less than its main rival Paypal, which for several years has charged 30 cents, plus 1.9-2.9% of each transaction. The name Dwolla is a conjunct of ‘dollar’ and ‘web.’ Dwolla is notable for its interest among users of Bitcoin, a digital currency. Some Bitcoin exchanges allow users to buy Bitcoins with dollars transferred to the exchange via Dwolla, and allow users to sell Bitcoins and have the proceeds transferred back to them using Dwolla. Although Dwolla representatives have said that they saw growth due to Bitcoin users, they do not offer any official endorsement of Bitcoins.
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December 8, 2011
John B. Watson (1878 – 1958) was an American psychologist who established the psychological school of behaviorism. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising. In 1920 Johns Hopkins University asked Watson to leave his faculty position because of publicity surrounding the affair he was having with his graduate student-assistant Rosalie Rayner.
In addition, he and Rayner conducted the controversial ‘Little Albert’ experiment. After his divorce was finalized, Watson and Rayner married in 1921. They remained together until her death in 1935. In his post academic career, Watson worked for many years for J. Walter Thompson, a leading American advertising agency. He is credited with popularizing the ‘coffee break’ during an ad campaign for Maxwell House coffee.
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