Emotional contagion is the tendency to catch and feel emotions that are similar to and associated with those of others. One view developed by Elaine Hatfield, John Cacioppo, and Richard Rapson of the underlying mechanism is that it represents a tendency to mimic and synchronize facial expressions, vocalizations, postures, and movements with those of another person automatically and, consequently, to converge emotionally.
A broader definition of the phenomenon was suggested by Schoenewolf—’a process in which a person or group influences the emotions or behavior of another person or group through the conscious or unconscious induction of emotion states and behavioral attitudes.’
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Emotional Contagion
Make It Right
Make It Right, or Make It Right Foundation New Orleans, is a foundation dedicated to rebuilding New Orleans in the aftermath of 2005’s Hurricane Katrina, which flooded the city. In late 2006, Brad Pitt founded Make It Right to rebuild 150 safe, energy-efficient and affordable homes for families from New Orleans Lower 9th Ward who lost everything to Hurricane Katrina.
By 2011, Make It Right completed 75 homes. The homes are inspired by Cradle to Cradle Design (models human industry on nature’s processes in which materials are viewed as nutrients circulating in healthy, safe metabolisms), with an emphasis on high-quality design, while preserving the spirit of the community’s culture.
LIVESTRONG
The Livestrong wristband (stylized as LIVESTRONG) is a yellow silicone gel bracelet launched in 2004 as a fund-raising item for the Lance Armstrong Foundation, founded by cyclist and cancer survivor Lance Armstrong. The bracelet itself was developed by Nike and their ad agency Wieden+Kennedy. The bracelet is part of the ‘Wear Yellow Live Strong’ educational program. The program is intended to raise money for cancer research, raise cancer awareness, and encourage people to live life to the fullest.
The bracelet sells individually, as well as in packs of 10, 100, and 1,200 as part of an effort to raise $25.1 million for the Lance Armstrong Foundation in cooperation with Nike who manufactures the bracelets in manufacturing plants both domestic and foreign and sells the bracelets through their Nike outlets worldwide. This target was achieved within 6 months, and there have now been 80 million Livestrong bracelets sold to date. Yellow was chosen for its importance in professional cycling, as it is the color of the yellow jersey worn by the leader of the Tour de France, which Armstrong won seven consecutive times.
Doenjang Girl
Doenjang girl is a satirical Korean expression for girls and young women who are addicted to luxury and vanity. Doenjang is a fermented soybean paste used to make sour of bean soup.
Instead of visiting an expensive foreign restaurant they will eat a three dollar bowl of soup and then go to Starbucks to purchase a six dollar latte, because carrying a Starbucks cup is considered posh. Likewise, doejang girls carry around shopping bags from Chanel and other high end stores to look as if they were shopping there.
Hebrew National
Hebrew National is a brand of kosher hot dogs and sausages made by ConAgra Foods, Inc. The Hebrew National Kosher Sausage Factory, Inc. was founded on East Broadway, on the Lower East Side of Manhattan in 1905. The company was founded by Theodore Krainin, who emigrated from Russia in the 1880s. In a 1921 article, Alfred W. McCann writing in ‘The Globe and Commercial Advertiser’ citied Hebrew National as having ‘higher standards than the law requires.’
McCann wrote the article during a crusade for commercial food decency standards, in which ‘The Globe’ was prominent. He wrote ‘More power to Krainin and the decency he represents! Such evidence of the kind of citizenship which America should covet is not to be passed by lightly.’ Hebrew National ‘served the Jewish neighborhoods of immigrants from Eastern Europe and Germany and soon developed a favorable reputation among the other Jewish residents of New York City.’
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Sinclair C5
The Sinclair C5 is a battery electric vehicle invented by British entrepreneur Sir Clive Sinclair in the United Kingdom in 1985. The vehicle is a battery-assisted tricycle steered by a handlebar beneath the driver’s knees. Powered operation is possible making it unnecessary for the driver to pedal.
Its top speed of 15 miles per hour (24 km/h), is the fastest allowed in the UK without a driving licence. It is powered by a 200w or 250W motor. It sold for £399 plus £29 for delivery. It became an object of media and popular ridicule during 1980s Britain and was a commercial disaster, selling only around 17,000 units, although according to Sinclair, it was ‘the best selling electric vehicle’ until 2011 when the Nissan Leaf had sold over 20,000 units.
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Redneck Games
The Redneck Games are held in East Dublin, Georgia annually. The games were started by the general manager of WQZY, Mac Davis, in response to a comment made by the media; that when the 1996 Olympic Games went to Atlanta, it would be held by a group of rednecks. Taking offense to this, Davis and some locals set up the annual Redneck Games to reinforce the stereotype the media held. In 2001, Drew Scott of Wild Country 96.5 ‘borrowed’ the games to set up a fundraising event for the Franklin County NY Make-A-Wish Foundation.
Some events that are held during the Redneck Games include: The cigarette flip; Bobbing for pig’s trotters; Seed spitting; Toilet seat throwing; Mud pit belly flop; Big-hair contest; Wet T-shirt contest; Armpit serenade; Bug zapping by spitball; Dumpster diving; and Hubcap hurling. For each of the events, a trophy is awarded: a half crushed, empty mounted beer can. The Minto Canadian Redneck Games in Minto, Ontario started in 2006. Events include: Mud Pit Slip & Slide; Bobbin’ for Pig’s Feet; Mud Pit Tug-of-War; Mud Pit Belly Flop Contest; Redneck Horseshoes; Hubcap Hurl; and Mud Pit Volleyball.
Here Comes Honey Boo Boo
Here Comes Honey Boo Boo is an American reality series that debuted on TLC in 2012. It is a spinoff of ‘Toddlers & Tiaras,’ based around T&T contestant Alana ‘Honey Boo Boo’ Thompson and her family, who reside in rural McIntyre, Georgia. The series follows the Thompsons, focusing on the daily interactions between the family members and mother June’s attempts to enter Alana into beauty pageants. Other focal points in the series are the teen pregnancy of eldest daughter Anna, Jessica’s attempts to lose weight, as well as visits to the Redneck Games and auctions.
The ‘A.V. Club’ called the first episodes a ‘horror story posing as a reality television program,’ with others worrying about potential child exploitation. A reviewer for ‘Forbes’ criticized TLC as trying to ‘portray Alana’s family as a horde of lice-picking, lard-eating, nose-thumbing hooligans south of the Mason-Dixon line,’ stating that ‘it falls flat, because there’s no true dysfunction here, save for the beauty pageant stuff.’ ‘The Guardian’ also criticized the attempt to portray the Thompsons as something to ‘point and snicker at,’ saying, ‘none of the women or girls who participate in the show seems to hate themselves for their poverty, their weight, their less-than-urbane lifestyle, or the ways in which they diverge from the socially-acceptable beauty standard.’
Self-handicapping
Self-handicapping is the process by which people avoid effort in the hopes of keeping potential failure from hurting self-esteem. It was first theorized by Edward E. Jones and Steven Berglas, according to whom self-handicaps are obstacles created, or claimed, by the individual in anticipation of failing performance. Self-handicapping can be seen as a method of preserving self-esteem but it can also be used for self-enhancement and to manage the impressions of others.
This conservation or augmentation of self-esteem is due to changes in causal attributions or the attributions for success and failure that self-handicapping affords. There are two methods that people use to self-handicap: behavioral and claimed self-handicaps. People withdraw effort or create obstacles to successes so they can maintain public and private self-images of competence.
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Motivation
Motivation is the psychological feature that arouses an organism to action toward a desired goal and elicits, controls, and sustains certain goal directed behaviors. For instance: an individual has not eaten, he or she feels hungry, and as a response he or she eats and diminishes feelings of hunger. There are many approaches to motivation: physiological, behavioral, cognitive, and social. It is the crucial element in setting and attaining goals—and research shows that subjects can influence their own levels of motivation and self-control.
A 2007 paper, ‘Where the Motivation Resides and Self-Deception Hides: How Motivated Cognition Accomplishes Self-Deception,’ examined how people remain blind to the motives underlying their flattering self-construals, attitudes, and social judgments. Motivated cognition accomplishes the goal of self-deception. Self-serving conclusions are produced and the influence of such distortions remains hidden from conscious awareness because of the ubiquitous presence and specialized nature of motivated cognition.
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Cassette Culture
Cassette culture refers to the practices surrounding amateur production and distribution of recorded music that emerged in the late 1970s via home-made audio cassettes. It is characterized by the adoption of home-recording by independent artists, and involvement in ad-hoc self-distribution and promotion networks – primarily conducted through mail (though there were a few retail outlets, such as Rough Trade and Falling A in the UK) and fanzines.
The culture was in part an offshoot of the mail art movement of the 1970s and 1980s, and participants engaged in tape trading in addition to traditional sales. The culture is related to the DIY ethic of punk, and encouraged musical eclecticism and diversity.
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Strength Through Joy
‘Strength through Joy‘ (‘Kraft durch Freude,’ KdF) was a large state-controlled leisure organization in Nazi Germany. It was a part of the German Labor Front (‘Deutsche Arbeitsfront,’ DAF), the national German labor organization at that time. Set up as a tool to promote the advantages of National Socialism to the people, it soon became the world’s largest tourism operator of the 1930s.
KdF was supposed to bridge the class divide by making middle-class leisure activities available to the masses. This was underscored by having cruises with passengers of mixed classes and having them, regardless of social status, draw lots for allocation of cabins. Another less ideological goal was to boost the German economy by stimulating the tourist industry out of its slump from the 1920s.
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