The role of the unconscious mind on decision making is a topic greatly debated by neuro-scientists and psychologists around the world. Though the actual level of involvement of the unconscious brain during a cognitive process might still be a matter of differential opinion, the fact that the unconscious brain does play a role in cognitive activity is undeniable.
Several experiments and well recorded phenomenon attest to this fact and there have also been several experiments that have been performed that prove that the unconscious brain might actually be better at decision making that the conscious brain when there are multiple variable to be taken into consideration. The attitude of the scientific community towards the unconscious mind has undergone a drastic change from being viewed as a lazy reservoir of memories and non-task oriented behavior to being regarded as an active and essential component in the processes of decision making.
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The Daily Omnivore 